{"id":1658,"date":"2023-10-30T11:11:04","date_gmt":"2023-10-30T11:11:04","guid":{"rendered":"https:\/\/corvay-specialty.com\/market-research-for-optimal-market-entry\/"},"modified":"2023-10-30T11:11:04","modified_gmt":"2023-10-30T11:11:04","slug":"market-research-for-optimal-market-entry","status":"publish","type":"post","link":"https:\/\/corvay-specialty.com\/en\/market-research-for-optimal-market-entry\/","title":{"rendered":"Market research for optimal market entry"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Entering a new market should<\/span> <span style=\"font-weight: 400;\">bringyour company growth and profit<\/span>. However, despite all the possibilities and opportunities, a new market also harbors risks. Market entry can be a costly endeavor if not well researched and planned. Market size, demand, regulatory environment, competition, culture and preferences of your potential customers need to be known before the product or service can be launched.   <\/p>\n<p><span style=\"font-weight: 400;\">Market research is the instrument for making well-founded decisions for market entry on the following key issues:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What market position are you aiming for? Market leader? Follower? Niche?   <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entry with your own team, with a sales partner or in combination?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which marketing measures? Digital, analog, which trade fairs, conferences? <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the best time, the optimal timing of marketing measures?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How are logistics, production and warehousing ensured in the target market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For products requiring explanation: Ensuring that customers receive technical application advice<\/span><\/li>\n<\/ul>\n<p>Gathering the information required for market research can be a challenge and the task can seem overwhelming. This is true for companies in general, but especially for start-ups, which by their nature have not been in business that long and therefore do not have a strong network. <\/p>\n<p>Corvay Consult has an extensive network of partners, freelancers and experts in most areas of the biotech, chemical and pharmaceutical industries and can help your company to gather reliable information within a short period of time. We analyze and interpret the collected data and prepare a report or presentation for our clients to provide a basis for decision making. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entering a new market should bringyour company growth and profit. However, despite all the possibilities and opportunities, a new market also harbors risks. Market entry can be a costly endeavor  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,80,56,73],"tags":[65,64,67,58,62,60,63,72,61,59,66],"class_list":["post-1658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how-en","category-market-research","category-project-management","category-strategy","tag-bioeconomy-en","tag-biotechnology-en","tag-chemistry-en","tag-consultant","tag-consulting-en","tag-innovation-en","tag-managementconsulting-en","tag-networking-en","tag-pharmaceuticals","tag-startup-en","tag-strategy-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market research for optimal market entry - Corvay Specialty Chemicals GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corvay-specialty.com\/en\/market-research-for-optimal-market-entry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market research for optimal market entry - Corvay Specialty Chemicals GmbH\" \/>\n<meta property=\"og:description\" content=\"Entering a new market should bringyour company growth and profit. 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